What is the Value of This Athlete's NIL?

The only Data Driven, Objective way to have this conversation.

500+ Athletes
Paid Using the
KloutMachine
Score

What We Do

We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.

What we do

We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.

How do we rank athletes?

We use the KloutMachine score to show how an athlete’s on field performance relates to exposure off of it. The score translates to a dollar value based on the type of NIL engagement.

Every athlete gets a KloutMachine Score & it is calculated as soon as they finish a game. An athlete with a large social media following who performs well on national television has a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
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Hancock Ratio
20%
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KM Silent Factor
70%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
secret.59066fe7.png
KM Silent Factor
70%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%
secret.59066fe7.png
KM Silent Factor
70%

How to Get Started

Ellipse 30

Outcome

Lead Generation

Location

Date Range

Enter the details and outcome you’re looking for from your
marketing campaign.

Top Athletes
For Your Brand

Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.

Select your engagement type, check out, add details, and get started!

Step One
Enter the details and outcome you’re looking for from your marketing campaign.
Step One
Step Two
Match with a list of athletes who fit your campaign goals & use their KM score to understand your projected ROI.
Step Two
Step Three
Select your engagement type, check out, add details, and get started!
Step Three

Top Athletes
For Your Brand

Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.

Select your engagement type, check out, add details, and get started!

Hear From The Athletes

About Us

5/5
5/5

Chimdi Chekwa

Chimdi Chekwa is an entrepreneur and the owner of The Pit BBQ Grille in Columbus. He is a former NFL cornerback and played college football at Ohio State where he achieved All-American honors. Chekwa was drafted by the Oakland Raiders in the fourth round, 113th overall, in the 2011 NFL Draft. In 2016, Chekwa earned a Master of Business Administration degree from the University of Miami Business School.

5/5
5/5

Somto Akaeze

Somto Akaeze is the Co-founder and CEO of Klout Machine. Somto holds a bachelor’s degree in B.A from the Fisher College of Business at Ohio State University. While at OSU, he started a parking company and saw first hand the impact athletes could have on profit margin. Post grad, he joined Loop Returns where he assisted in raising their Series A raise, before leaving to start Klout Machine.

5/5
5/5

Noah Weisblat

Noah Weisblat is the Co-Founder and COO of Klout Machine. He attended Ohio State University where he was introduced to Somto. Noah has experience in private equity (Blue Logic Capital), software engineering (Microsoft Hololens), and design. His knowledge across multiple industries allows him to focus on all aspects of business operations at Klout Machine. 

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