What is the Value of This Athlete's NIL?

The only Data Driven, Objective way to have this conversation.

500+ Athletes
Paid Using the
KloutMachine
Score

What we do

We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.

What we do

We set the value of an athlete’s name, image & likeness with our Klout machine score and provide a platform for brands to transact on it.

How do we rank athletes?

We use the KloutMachine score to show how an athlete’s on field performance relates to exposure off of it. The score translates to a dollar value based on the type of NIL engagement.

Every athlete gets a KloutMachine Score & it is calculated as soon as they finish a game. An athlete with a large social media following who performs well on national television has a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%
secret.59066fe7.png
KM Silent Factor
70%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
secret.59066fe7.png
KM Silent Factor
70%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%
secret.59066fe7.png
KM Silent Factor
70%

How to Get Started

Ellipse 30

Outcome

Lead Generation

Location

Date Range

Step One
Enter the details and outcome you’re looking for from your marketing campaign.
Step One
Step One
Enter the details and outcome you’re looking for from your marketing campaign.
Step One
Step One
Enter the details and outcome you’re looking for from your marketing campaign.
Step One

Top Athletes
For Your Brand

Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.

Select your engagement type, check out, add details, and get started!

Hear From The Athletes

About Us

5/5
5/5

Chimdi Chekwa

Chimdi Chekwa is an entrepreneur and the owner of The Pit BBQ Grille in Columbus. He is a former NFL cornerback and played college football at Ohio State where he achieved All-American honors. Chekwa was drafted by the Oakland Raiders in the fourth round, 113th overall, in the 2011 NFL Draft. In 2016, Chekwa earned a Master of Business Administration degree from the University of Miami Business School.

5/5
5/5

Archie Willamson

Archie Williamson is the founder and CEO of Diversified Systems, Inc, a management and consulting firm focused on information systems and technology. Williamson holds a bachelor’s degree in Business Administration from the University of Toledo with a focus in computer systems, and he is also a graduate of Northwestern’s Kellogg Advanced Management Executive program.

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