What is the Value of This Athlete's NIL?

The only Data Driven, Objective way to have this conversation.

500+ Athletes
Paid Using the
KloutMachine
Score

What We Do

We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.

What we do

We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.

How do we rank athletes?

We use the KloutMachine score to show how an athlete’s on field performance relates to exposure off of it. The score translates to a dollar value based on the type of NIL engagement.

Every athlete gets a KloutMachine Score & it is calculated as soon as they finish a game. An athlete with a large social media following who performs well on national television has a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%
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KM Silent Factor
70%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
secret.59066fe7.png
KM Silent Factor
70%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%

How do we rank athletes?

The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.

Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.

Add Your Tooltip Text Here
market.333d7422.png
Market Score
84%
position.e6d463b2.png
Position Based Value
28%
engagement.4f234775.png
Social Engagement
33%
hometown.6da54b5b.png
Home Town Score
65%
viewership.da926924.png
Viewership Value
50%
hancock.ed843f32.png
Hancock Ratio
20%
secret.59066fe7.png
KM Silent Factor
70%

How to Get Started

Ellipse 30

Outcome

Lead Generation

Location

Date Range

Enter the details and outcome you’re looking for from your
marketing campaign.

Top Athletes
For Your Brand

Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.

Select your engagement type, check out, add details, and get started!

Step One
Enter the details and outcome you’re looking for from your marketing campaign.
Step One
Step Two
Match with a list of athletes who fit your campaign goals & use their KM score to understand your projected ROI.
Step Two
Step Three
Select your engagement type, check out, add details, and get started!
Step Three

Top Athletes
For Your Brand

Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.

Select your engagement type, check out, add details, and get started!

Hear From The Athletes

Game with Your Favorite Athlete 🎮

New for 2025! Ever wanted to game with your favorite athlete? Klout Machine now makes that possible. Check out our video below to learn how you can join your favorite athlete for a a gaming session! 🎮

SIGN UP FOR YOUR FREE KLOUTMACHINE DATABASE ACCOUNT TODAY

The database offers our entire collection of College athletes that we have calculated a score for based on their performance. Athletes and Businesses alike will have the ability to Search by Name, School, and More!

Join Today