What is the Value of This Athlete's NIL?
The only Data Driven, Objective way to have this conversation.
500+ Athletes
Paid Using the
KloutMachine
Score
What We Do
We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.
What we do
We set the value of an athlete’s name, image & likeness with our KloutMachine score and provide a platform for brands to transact on it.
How do we rank athletes?
We use the KloutMachine score to show how an athlete’s on field performance relates to exposure off of it. The score translates to a dollar value based on the type of NIL engagement.
Every athlete gets a KloutMachine Score & it is calculated as soon as they finish a game. An athlete with a large social media following who performs well on national television has a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.
How do we rank athletes?
The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.
Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.
How do we rank athletes?
The KM score shows how an athlete’s performance on & off the field relates to exposure and reach – it then translates to a dollar value based on the type of engagement.
Every athlete gets a KM Score & it is calculated as soon as they step off the field. An athlete with a large social media following who performs well on national television will have a greater impact on your customer base than an athlete who plays on a local station and isn’t talked about in the media.
How to Get Started
Outcome
Lead Generation
Location
Date Range
Top Athletes
For Your Brand
Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.
Top Athletes
For Your Brand
Match with a list of athletes who
fit your campaign goals & use
their KM score to understand
your projected ROI.
Hear From The Athletes
About Us
Somto Akaeze
Somto is the CEO and co-founder of Klout Machine
He is a graduate of THE holding a B.S in business administration from the Fisher college of business
During his tenure as a student he founded a parking company (ourparking.Space) using his student loans. He sustained a 30% margin while maintaining a full courseload. Upon graduation he joined an early stage company in the e-commerce space where he helped raise a series A.
Archie Williamson
Archie Williamson is the founder and CEO of Diversified Systems, Inc. (DSI), a consulting firm specializing in technology solutions for businesses and government agencies. With a background in business administration and executive management, he grew DSI from a small startup to a multimillion-dollar company serving Fortune 1000 clients and strategic partners like Accenture and IBM.
As an advisor to Klout Machine, Archie brings extensive experience in business growth, technology strategy, and promoting diversity in tech. He has received numerous accolades, including Columbus Business First’s Outstanding Diverse Business Leader and BizTech Columbus’ Executive of the Year. Archie is also dedicated to community and workforce development, notably through DSI Techteens, a program offering STEM students paid work experience.
